Privacy Policy

Last Updated: September 29, 2026

Sugar Foods LLC is a Delaware limited liability company with its principal office at 3059 Townsgate Road, Westlake Village, California 91361. In this Privacy Policy, “Sugar Foods,” “we,” “us,” and “our” refer to Sugar Foods LLC.

This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit or interact with the Sugar Foods website at https://www.sugarfoods.com, contact us, request product information or samples, download content, and/or subscribe to marketing communications. We refer to the website and these interactions collectively as the “Site.”

The Site is intended primarily for individuals located in the United States and Canada.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or household, as defined under applicable law. Personal information does not include information excluded from applicable legal definitions, such as appropriately aggregated or de-identified information.

Some privacy laws may exclude or treat business contact information differently. We will apply applicable rights and obligations based on the relevant jurisdiction and context.

Please do not submit sensitive personal information, confidential information, or information about another person through a free-text field unless it is reasonably necessary for your request and you are authorized to provide it.

A. Information You Provide to Us

We may collect:

  • Contact information, such as your name, email address, mailing or shipping address, and telephone number.
  • Business information, such as your company name, job title, industry, business type, and other information about your organization.
  • Inquiry and request information, including messages, questions, product interests, and other information submitted through a contact, information-request, gated-content, or sample-request form.
  • Sample fulfillment information, including the recipient’s name, business or shipping address, telephone number, product selections, and information reasonably necessary to evaluate and fulfill the request. If you provide personal information about another individual, you represent that you are authorized to provide the information and to permit us to process it as described in this Privacy Policy.
  • Marketing preferences, including whether you have elected to receive promotional communications from us.
  • Other information you choose to provide when communicating with us.

The Site does not permit users to create accounts, process payments, or make online purchases.

B. Information Collected Automatically

When you visit the Site, we and third parties acting on our behalf may automatically collect information about your device and use of the Site, including:

  • Internet Protocol address;
  • browser type and version;
  • device type, operating system, and device identifiers;
  • referring website or source;
  • pages viewed and links selected;
  • date, time, and duration of visits;
  • interactions with forms, content, advertisements, and Site features;
  • general geographic location inferred from an IP address; and
  • cookie, pixel, tag, and similar technology identifiers.

We may collect this information through cookies, web beacons, pixels, tags, software development tools, local storage, and similar technologies.

C. Information from Other Sources

We may receive personal information from:

  • service providers supporting our Site, marketing, analytics, customer relationship management, or sample-fulfillment activities;
  • advertising, analytics, and social media platforms, where we use their services or integrations;
  • business partners, distributors, or other commercial contacts; and
  • publicly available sources.

We may combine information received from these sources with information collected through the Site.

2. How We Use Personal Information

We may use personal information to:

  • operate, maintain, and improve the Site;
  • respond to inquiries and requests for information;
  • provide access to requested reports, articles, or other gated content;
  • evaluate, process, fulfill, and track product sample requests;
  • communicate with you about a request or interaction;
  • provide customer service and business support;
  • send marketing and promotional communications where permitted by applicable law and consistent with your choices;
  • personalize content and understand visitor interests;
  • measure Site traffic, advertising performance, and engagement;
  • maintain information in our customer relationship management and business systems;
  • detect, investigate, and prevent fraud, abuse, security incidents, and other unlawful activity;
  • protect our rights, property, operations, and users;
  • comply with legal, regulatory, accounting, and recordkeeping obligations;
  • establish, exercise, or defend legal claims; and
  • support an actual or proposed corporate transaction, such as a merger, financing, restructuring, sale, or transfer of assets.

We may also use personal information for other purposes disclosed at the time of collection or with your consent.

3. Cookies, Analytics, and Advertising Technologies

We and third parties acting on our behalf may use cookies and similar technologies to operate the Site, remember preferences, understand how visitors use the Site, measure the effectiveness of our communications and advertisements, and support advertising activities.

These technologies may include:

  • Strictly necessary technologies, which support essential Site functions and security.
  • Functional technologies, which remember preferences and improve Site features.
  • Analytics technologies, which may include Google Analytics and other tools identified in our cookie preference tool, help us understand Site traffic, interactions, and performance.
  • Advertising technologies, which may help measure advertising campaigns, understand whether visitors arrive from an advertisement, create or measure audiences, or deliver advertising that may be more relevant to visitors.

Your Cookie Choices
When you first visit the Site, we provide a cookie preference tool that allows you to accept, reject, or manage nonessential technologies, where required by applicable law. You may change your selections at any time by selecting “Cookie Preferences” in the Site footer.

You may also configure your browser to reject or remove cookies. Browser settings may not control every technology, and blocking certain technologies may affect Site functionality.
Where required, we will recognize legally required browser-based opt-out preference signals, such as the Global Privacy Control, as a request to opt out of the sale or sharing of personal information associated with that browser or device.

4. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

  • Website and technology providers, including providers of hosting, security, maintenance, content management, form processing, and database services.
  • Analytics providers, including providers that help us understand Site usage and performance.
  • Advertising and marketing providers, including providers that support online advertising, campaign measurement, email delivery, and marketing communications.
  • Customer relationship management providers, currently including Dynamics 365 and any related implementation or support providers.
  • Shipping and fulfillment providers, including FedEx and other carriers or vendors that help us process and deliver requested product samples.
  • Professional advisers, including attorneys, accountants, auditors, consultants, and insurers.
  • Government authorities or other parties, where disclosure is required or permitted by law or reasonably necessary to protect rights, safety, property, or the integrity of our operations.
  • Transaction participants, in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.
  • Other parties at your direction or with your consent.

Sale or Sharing of Personal Information

We do not sell personal information for monetary consideration. Certain uses of advertising cookies, pixels, or similar technologies may be considered a “sale,” “sharing,” or use for targeted advertising under some state privacy laws, even when no money is exchanged. To the extent applicable, you may opt out by using our cookie preference tool or an applicable browser-based opt-out preference signal.

5. Marketing Communications

If you elect to receive marketing communications, we may use your contact information to send news, product information, promotional materials, and other communications.
You may opt out of promotional emails at any time by selecting the unsubscribe link in an email. We may continue to send non-promotional communications relating to an inquiry, sample request, existing business relationship, legal notice, or other transaction.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide requested content or samples, maintain appropriate business and transaction records, manage our relationship with you, comply with legal obligations, resolve disputes, and enforce agreements.

In determining retention periods, we consider the amount, nature, and sensitivity of the information; the purposes for which it was collected; whether those purposes can be achieved through other means; applicable legal, accounting, and contractual requirements; and the need to establish, exercise, or defend legal claims. The applicable retention period may vary depending on the type of information, the purposes for which it was collected, legal or contractual requirements, and operational needs.

We may retain records of privacy requests, consent, withdrawal of consent, opt-out selections, and suppression-list information as reasonably necessary to document and honor your choices and demonstrate compliance. Information that is no longer required may be deleted, anonymized, or retained in accordance with our records-management and backup practices.

7. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You should use appropriate care when submitting information online.

8. Your Privacy Choices and Rights

Depending on where you reside and subject to applicable law, you may have certain rights regarding your personal information. These rights may include the right to:

  • confirm whether we process your personal information;
  • request access to, or a copy of, certain personal information we maintain about you;
  • request correction of inaccurate personal information;
  • request deletion of certain personal information;
  • obtain information regarding the categories of personal information we collect, the purposes for which we use it, the categories of sources from which it is collected, and the categories of recipients to which it is disclosed;
  • opt out of the sale or sharing of personal information, or the processing of personal information for targeted advertising, where applicable;
  • limit certain uses or disclosures of sensitive personal information, where applicable;
  • withdraw consent to processing where consent is the applicable legal basis, subject to legal or contractual restrictions and reasonable notice;
  • appeal our decision regarding a privacy request, where applicable; and
  • exercise applicable privacy rights without unlawful discrimination or retaliation.
  • These rights are not absolute. We may deny or limit a request where permitted by applicable law, including where we cannot reasonably verify your identity, where an exception applies, or where the information is not subject to the applicable law.

How to Submit a Privacy Request

To exercise an applicable privacy right, you may contact us through one of the following methods:

  • Email: privacy@sugarfoods.com
  • Mail: Privacy Request, Sugar Foods LLC, 3059 Townsgate Road, Westlake Village, California 91361
  • Telephone: 888-308-6853

Please describe your request with sufficient detail to allow us to understand, evaluate, and respond to it. We may request information reasonably necessary to verify your identity or authority to make the request. We will use personal information submitted in connection with a privacy request only to evaluate, verify, and respond to the request and for related recordkeeping or compliance purposes.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require proof that you authorized the agent to act for you and may require you to verify your identity directly with us, unless applicable law provides otherwise.

Requests to Opt Out of Sale, Sharing, or Targeted Advertising

We do not sell personal information for monetary consideration. However, certain advertising or analytics activities involving cookies, pixels, tags, or similar technologies may be considered a “sale,” “sharing,” or processing for targeted advertising under some state privacy laws.
Where applicable, you may opt out of these activities by selecting “Cookie Preferences” in the Site footer and disabling the relevant technologies. You may also use a legally recognized browser-based opt-out preference signal, such as the Global Privacy Control. Your browser-based signal will generally apply to the browser and device from which it is sent.

California Privacy Rights

If the California Consumer Privacy Act, as amended, applies to our processing of your personal information, you may have the right to:

  • know the categories and specific pieces of personal information we have collected about you;
  • know the categories of sources from which the information was collected;
  • know our business or commercial purposes for collecting, using, selling, or sharing personal information;
  • know the categories of third parties to whom we disclose, sell, or share personal information;
  • request correction or deletion of eligible personal information;
  • opt out of the sale or sharing of personal information;
  • limit certain uses and disclosures of sensitive personal information, if applicable; and
  • receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

During the preceding 12 months, we may have collected the categories of personal information described in Section 1 from the sources described in Section 1.C, used that information for the purposes described in Section 2, and disclosed it to the categories of recipients described in Section 4. The particular categories involved depend on how you interacted with the Site.

We do not knowingly sell or share the personal information of individuals under 16 years of age.
We do not use or disclose sensitive personal information for purposes that require us to provide a right to limit under California law.

We will respond to verified requests within the time required by applicable law. If we deny a request in whole or in part, we will provide an explanation where required.

Appeals

If applicable law gives you the right to appeal a decision regarding your privacy request, you may submit an appeal by contacting us at privacy@sugarfoods.com and including “Privacy Request Appeal” in the subject line. We will review and respond to the appeal in accordance with applicable law.

Do Not Track

Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to Do Not Track signals, the Site may not respond to those signals. As described above, where required by applicable law, we recognize legally valid opt-out preference signals, such as the Global Privacy Control.

9. Canadian Visitors

If you are located in Canada, we collect, use, and disclose personal information for the purposes described in this Privacy Policy and in accordance with applicable Canadian privacy laws.

Consent and Your Choices

Where required by applicable law, we obtain your consent to collect, use, or disclose personal information. The form of consent may vary depending on the nature of the information and the circumstances. You may withdraw your consent at any time, subject to applicable legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide information, content, samples, or other services that you request.

We will not require consent to the collection, use, or disclosure of personal information beyond what is reasonably necessary to provide a requested product or service, except where otherwise permitted by law.

Marketing Communications

We will send commercial electronic messages to individuals in Canada only where permitted by applicable law. Where required, we will obtain consent before sending marketing communications and will include sender identification, contact information, and an unsubscribe mechanism in such communications.
You may withdraw your consent to marketing communications at any time by using the unsubscribe mechanism included in the communication or by contacting us at privacy@sugarfoods.com. We may retain limited information necessary to document and honor your marketing preferences.

Access, Correction, and Privacy Complaints

Subject to applicable law, you may request access to personal information we maintain about you and request correction of information that is inaccurate or incomplete. You may also ask questions or submit a complaint regarding our handling of your personal information.
Requests and complaints may be submitted using the contact information in Section 14. We may take reasonable steps to verify your identity before responding. If we cannot fulfill a request, we will provide an explanation where required by law.
If you are not satisfied with our response, you may have the right to contact the Office of the Privacy Commissioner of Canada or the applicable provincial privacy regulator.

Cross-Border Processing

Sugar Foods and its service providers may process and store personal information outside Canada, including in the United States. As a result, personal information may be subject to the laws of the jurisdiction in which it is processed or stored and may be accessible to courts, law-enforcement bodies, national-security authorities, or regulatory authorities in accordance with applicable law.

You may contact us using the information in Section 14 to request additional information about our policies and practices regarding service providers outside Canada.

10. Children’s Privacy

The Site is intended for a business and adult audience and is not directed to children. We do not knowingly collect personal information from children under 13 through the Site. We also do not knowingly sell or share the personal information of individuals under 16.

If you believe that a child has provided personal information to us, please contact us so that we may review and, where appropriate, delete the information.

11. Third-Party Websites and Services

The Site may link to websites, platforms, or services operated by third parties. We do not control the privacy, security, or content practices of those third parties. We encourage you to review their privacy notices before providing personal information.

12. International and Cross-Border Processing

Sugar Foods and its service providers may process personal information in the United States and other jurisdictions where they operate. Personal information may therefore be subject to the laws of jurisdictions outside the location where it was collected.

For Canadian visitors, refer to Section 9 to understand what this means as to how personal information may be processed and stored in the United States and may be accessible to courts, law-enforcement authorities, or regulatory authorities in accordance with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, services, or legal obligations.

When we update the Policy, we will revise the “Last Updated” date at the top. If required by law, we will provide additional notice or obtain consent before a material change takes effect.

14. Contact Us

For questions about this Privacy Policy or our privacy practices, or to submit a privacy request, contact:

Sugar Foods LLC
Attn: Privacy
3059 Townsgate Road
Westlake Village, CA 91361
Email:privacy@sugarfoods.com
Telephone: 888-308-6853